What We Do
WHAT WE DO
– Creative Consultancy –
– Advertising –
– Marketing –
– Production –
“We offer only the best services in our areas of expertise”
CREATIVE CONSULTANCY
Ideation | Strategy | Design Product Development
We also offer uniquely tailored services that address individual needs.
ADVERTISING
Emotional | Transactional
We creatively tell your story in ways that build trust for your brand, products or services using engaging and empathetic storytelling, crisp and clear visuals, backed by powerful music and catchy phrases.
At SMG we provide appropriate advertising that aims at building brand association, product trials and higher turnover due to increased product awareness.
MARKETING
Creative | Digital | Experiential
We provide realistic and innovative marketing tailored for brands to attract consumers in creative ways on conventional, digital and experiential platforms.
Utilizing various platforms like Television, Youtube, Instagram and Billboards, we broadcast you to potential customers.
Through our Experiential Marketing, we take your product or services to the people, getting them to encounter it through their five senses. This helps them to build unique memories that would be associated with your product or service.
PRODUCTION
Audio | Visual
With our state of the art equipment and our experienced team members, we create digital versions of your songs, stories or image. We are focused on classy storytelling, crisp visuals, and world class music.
Our Production studio creates state of the art content for albums, adverts, narratives, documentaries, feature films and many more.
Our Process
When clients engage us, we make sure that we understand their pain points, through their lens. After receiving the brief, we begin by interpreting the brief into a set of concepts that will portray the client’s products/services to the consumers as a brand to trust and also build strong brand affinity.
This step involves a lot of conversations between us and the client to define the ‘path of best fit’ for the promotion for the product or service. After all, the client has the final say on the direction that we move towards.
Execution
Once the direction has been vetted by the principals (clients), implementation of those strategies come to the front burner.
It could include but is not limited to Asset Collation(TV Commercials, Music, Radio Jingles, Dance Videos, etc) Asset Deployment, Activations, and many more.
Our drive is excellent delivery of content.
Evaluation
We believe that anything that is not tracked, has the tendency to get sidetracked.
Most projects fail not because they were not properly planned but because they were not properly monitored and reinvented.
We rigorously test our systems and procedures to be able to harness the best results for our clients and to keep our communication sharp, empathetic and memorable